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Athletic Boots are a tangible product because they can be seen, touched and worn. They can be classified as a consumer product because they are bought to satisfy an individual’s personal needs. As mentioned earlier, the Athletic boots are a shopping product because they are a bit more expensive than convenient goods and found are in fewer stores. When shopping for them, the consumer spends limited time looking around; comparing with other brands to find the best alternative with sought after benefits and desired features.

Product Items, Lines and Mixes

Athletic Boots are a single item on our product line. Our product mix is quite narrow because we’re a new company. Our product line depth includes the following: athletic boots, detachable boot extendor (or extension), foot pads designed only for athletic boots, athletic boots cleaner and washing detergent formulated only for the athletic boots.

So far we are very pleased with the athletic boots, but product modification may be required to cater to the markets’ ever changing preferences. That will include modifying the athletic boots style, because at the moment we are  focusing on producing warm athletic shoes, which are worn in cold weather conditions, but maybe we need to have athletic boots for all seasons and that will grow our current target market and product mix as a whole.

Improvement: The improved athletic boots will have a music “slip in” compartment. This is a little pocket on the side to slip in your iPod (Nano/Touch), MP3 player or phone. It is designed to make the athletes experience more convenient, allowing them to performance at their best. People love listening to music when they work out, so why not take their music with them, everywhere they go.